OUGD403 Alphabet Soup Research (Futura/Anatomy of Type)

These posters have been created by designer Laie Ortin for a Futura typeface conference in Barcelona. I have been researching Futura for my current project Alphabet soup when I came across these posters which show off the font. I like the way the body text is interacting with title (Futura) breaking up what would otherwise be a wall of text, and the bold subheadings combined with the overall minimal design. 

Futura

• Geometric sans serif type face
• Designed in 1927 by Paul Renner
• Representative of Bauhaus design (1919-33)
• Bauer Type Foundry 

Below are some examples of companies that use Futura. It is a common font to use due to its simplicity, legibility and geometric sans serif design.  

I researched into The Barbican, an arts organisation which promotes a variety of events held in its venue. Futura is the font they use throughout their branding to show boldness and confidence and use different weights for different subjects.

  

I find the minimal design to be really striking as the bold font grabs your attention and the use of white space puts the type as the focus of the identify. The information on this image also works with the typography as it is short and to the point, not overcrowding the page with body text. 

 The layout of these pages are balanced by having the title in the bottom left and the effective use of grids demonstrate that less is more as the pages don't seem empty. 

We were shown this printed poster advertising the typeface Helvetica in the sixties. Again I really like this minimal black and white design, while it has old fashioned images (not a bad thing) this type of design is still commonly used today. Like the Barbican branding it demonstrates how different weights and sizes of a font can be used on a page.