Individually research the capabilities and opportunities of viral communication., including but not limited to; methods, approaches, media, examples, campaigns etc.
You have been given a task/theme. As a group you are required to produce a graphic response that engages with a specific audience. Your response should consider the context and environment in which you aim for it to be delivered. You will need to identify this as part of your initial concept proposal.
You should aim to identify, analyse and use existing means of distributions in order to select an appropriate method of communication.
Background / Considerations
What do you want to say? How do you intend to say it? What language would be appropriate?
Will the content be communicated primarily through type or image? If it is both what is the relationship between the two?
What are you aiming to achieve? Are you directing your audience to a website, encouraging them to attend an event? Will it be interactive or encouraging them to change their lifestyle?
A limited colour pallet, two colours plus stock, will allow for reproduction of your designs across a range of media.
Explore the capabilities of emerging and developing digital communication and social media platforms. A viral campaign relies heavily on the viewers/users ability to respond and to identify with, either consciously or sub consciously, the intended message and their ability/enthusiasm to communicate it to their peers.
You should resolve this problem by the deadline stated below. However, if you have plans to extend the scope and ambition of your response beyond this deadline you should include these proposals in your presentation.
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