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Tuesday 12 January 2016

Zomby Vinyl Sticker + Type

‘Old-skool ghosts haunt the record; samples of former glories packing punches like bouts of Stockholm Syndrome on the senses as you glance familiar faces from well over a decade ago.’
- Resident Advisor

Zomby’s Let’s Jam record is a combination of a homage to Acid House and new sounding experimental grime. Track titles such as ‘Acid Surf’ ‘Peroxide’ and ‘Neon’ brought to mind very bright and bold images of type and colour on packaging for cosmetic products.

*click images to expand



For both records I wanted to create custom typefaces. I chose loud bold typefaces that represented the music and edited them in a way I felt put it into an old 90s context which I feel you get from these type designs. 





Experimenting with layout of type and image. Wanted you use tongue in cheek imagery to directly reference where Zomby's sound has been inspired from, which in this case was Acid House.   

Record Sticker 

I decided that a full outer sleeve for this record wasn't really working and it didn't feel like a dance record. I looked at a number of other record from the time and found that many of them just used a centre sticker as the single graphic element so decided to focus on this. 



I wanted to convey energy and movment across the type as these were the sounds that would have been heard at raves in the 90s. To do this I experimented with the perspective of he type. I particualy like the ‘Let’s Jam’ perspective in the centre label as is pulls the viewer in and is enhnced even more when the record is spinning.






Another nod to the the acid house era was the use of a bright acid yellow which was a colour strongly associated with the scene due to the adopted smiley face mascot that was found all over flyers, posters and clothing for the raves. 




Sleeve Sticker

To add another layer to the record cover I created a sticker to go on the sleeve combining the type used so far in the project. I wanted the type to become an image itself so combined the three typefaces and their different fonts to create something that was visually stimulating.   



Inside Sleeve 

A reason I gave in my essay to the resurgence of visual and musical styles was because of the current political, social and economical climate mirrored the time when they first came about, in this case rave culture. I have used images of political riots in the 90s juxaposed alongside people attending raves with a care free attiduce as there means of tempoary escape from the promblems in society. The aesthetic harks back to old web interfaces and primative digital graphics prominent throughout the 90s.





I have added quotes from my essay that give reasons as to why certain aspects of culture often have revivals. 

I thought the yellow was a bit overwhelming when printed out full size and asked for other opinions and if they thought the same. So tried a black and white or a softer dark green/blue which complimented the stickers bright yellow. 






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