I decided to name the publication 'The Way We Feel' as it links to the title of my essay 'Advertising doesn’t sell things; all advertising does is change the way people think or feel' I also made it clear that it was about advertising on the front cover design so people but not too direct so to make people curious about it.
I took a section of my introduction to create the opening page to give an idea of advertisings presence in everyday life. The type used is Blender an clean alternative sans-serif typeface with 3 different weights which I have used appropriately throughout my publication.
Originally I wanted to create a layer of acetate or tracing paper to overlay on top of the adverts with annotations/notes pointing out the ploys of the advert to make you want to buy it which I had used during the research from my essay.
As the publication was text heavy I wanted to break it up using white space, images and larger fonts as quotes which all fit within the grid system.
I began to test print to see if the 9 point size was legible enough and if anything else needed adjusting before I took it to be digitally printed.
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