OUGD405 - Studio Brief 2 - Research

Brief

Produce a body of work that investigates the term/concept/value/number 100 by collecting, recording, documenting and categorising. You will prepare a two min presentation on this body of work.

Backgrounds/Considerations

Identify a specific content in relation to your theme that will become your individual focus for this brief.

 You must collect the following:

20 FACTS

20 OPINIONS

20 WORDS

20 STATISTICS

20 PHOTOGRAPHS

You can collect in excess of 20 pieces of information if appropriate.

How do you translate, manipulate and process your information within the context of “100”?

Content for work can often stem from your own interests, passions, obsessions and opinions. It is recognition of and an investigation into these personal concerns that help you to develop an individual voice within the creative industry.

Tone of voice

You are collecting and recording a range of observations, ideas, scenarios and interests.

Have a camera with you at all times and don’t pre-judge the type of images that might be useful.

Take a surplus of photographs and collection additional information then edit it down later. The more choices you have the easier it will be to make discoveries, analyse, evaluate and create connections.

FASHION

I narrowed down the area of fashion I was most interested in to fashion labels and brands and specifically the logos and how they differ through the style of clothing they make. I can gather information through asking questions and photographing different stores to document current fashion trends.      

OUGD405 - Studio Brief 1 - Research

Little White Lies (Lawless Cover)

I found this cover for the film Lawless the magazine did a feature on. The design relates to my idea of covering a portrait image of someone with the info about the frame and encouraging them to make it more personal. The way the text covers the eyes makes this image quite striking and the use of only black and white creates 

Tim Boleaars 
I looked at creating icons and repeating them as an initial idea and found designer Tim Boleaars who works in a similar way. I like the simplicity of the images, they work well because it is clear what they are representing and are not overcomplicated. 

3D/Perspective 

Dan Hoopert
These letters have been rendered digitally but you still get a sense of the metallic wire texture that has been created. I originally wanted my designs to be made from wire to create physical 3D letters and hang them inside a box to photograph.        

Lex Wilson

These drawings demonstrate a good use of angles and perspective to create 3D from 2D drawings. This is a kind of effect I would like to capture in my own work using the frame in the same way to create a 3D space.

Dmitri Aske

I found this artist in the Typographers Sketchbook. Dimitri Aske uses perspective lines to extrude the letters, turning them into 3D objects. This has inspired me to use a similar kind of effect and has informed some of my decisions as to how I want my numbers to look. 

OUGD405 - Studio Brief 1 - Frames (Photoshop) 3

Typeface

It is important that I choose an appropriate typeface for my frame which fits the brand selling it. Laura Ashley photo frames are more expensive than other brands that I have looked at such as Ikea and Wilko and this can be seen in the typeface used. Laura Ashley use a light serif typeface which communicates sophistication and elegance. I found it interesting that they chose not to use a stock image for the backing paper as this doesn't restrict what photos the frame can be used with. It also fits in with their minimal and sophisticated approach.      

Most of their frames are decorative and use a cream/off white colour pallet. The layout of the information in the frames is minimal and the text is spread out across the space with only the key information so it isn't overcrowded. 

Above is the banner from their website which uses a calm and modest pastel blue combined with a formal black type. 

I have selected a couple which I think are appropriate to use based on the previous information I have gathered that I think would fit into Laura Ashley's branding. 

Clas Ohlson use a sans-serif bold typeface for their brand (Helvetica Bold) which matches their frames. If I were designing a backing photo specifically for their company I would definantly stick to fonts in the Helvetica family and use different sizes and weights depending to the information. I would like to include colour into the photos that matches the colours used in the rest of their brand.