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Saturday, 31 October 2015

Electronic Music, Style and Identity

Pastiche - an artistic work in a style that imitates that of another work, artist, or period.

Anachronism - a chronological inconsistency in some arrangement, especially a juxtaposition of person(s), events, objects, or customs from different periods of time.

Hauntology - The term refers to the state of temporal, historical, and ontological disjunction in which the ostensible immediacy of presence is replaced by "the figure of the ghost as that which is neither present, nor absent, neither dead nor alive

Kitsch - a low-brow style of mass-produced art or design using popular or cultural icons.


'…faced with 21st Century music, it is the very sense of future shock which has disappeared. This is quickly established by performing a simple thought experiment. Imagine any record released in the past couple of years being beamed back in time to, say, 1995 and played on the radio. It’s hard to think that it will produce any jolt in the listeners. On the contrary, what would be likely to shock our 1995 audience would be the very recognisability of the sounds: would music really have changed so little in the next seventeen years? Contrast this with the rapid turnover of styles between the 1960s and the 90s: play a jungle record from 1993 to someone in 1989 and it would have sounded like something so new that it challenged them to rethink what music was, or could be.'

(http://thequietus.com/articles/13004-mark-fisher-ghosts-of-my-life-extract)

It seems to me exceedingly symptomatic to find the very style of nostalgia films invading and colonizing even those movies today which have contemporary settings, as though, for some reason, we were unable today to focus our own present, as though we had become incapable of achieving aesthetic representations of our own current experience. 

Fredric Jameson, ‘Postmodernism And Consumer Society’ in The Cultural Turn: Selected Writings On The Postmodern, 1983-1998, Verso, 1998, pp9-10.)

Belying its origins in these fusty adventure series forms, Star Wars could appear new because its then unprecedented special effects relied upon the latest technology. If, in a paradigmatically modernist way, Kraftwerk used technology to allow new forms to emerge, the nostalgia mode subordinated technology to the task of refurbishing the old. The effect was to disguise the disappearance of the future as its opposite.

As public service broadcasting became ‘marketized’, there was an increased tendency to turn out cultural productions that resembled what was already successful.

(http://thequietus.com/articles/13004-mark-fisher-ghosts-of-my-life-extract)
http://boingboing.net/2012/10/12/hauntologists-mine-the-past-fo.html
http://www.theguardian.com/books/booksblog/2011/jun/17/hauntology-critical

Links:

https://dj.dancecult.net/index.php/dancecult/article/view/674/622

Delete a tweet, change your Facebook profile, churn out new images on Tumblr and Pinterest, change your message-board handle, and you can reinvent yourself with ease.

http://www.avclub.com/article/the-tumblr-trap-is-internet-culture-turning-musici-71132

Internet Muisc Genres and Aesthetics

Vapourwave

'Imagine taking bits of 80's Muzak, late-night infomercials, smooth jazz, and that tinny tune receptionists play when they put you on hold, then chopping that up, pitching it down, and scrambling it to the point where you’ve got saxophone goo dripping out of a cheap plastic valve. That’s vapourwave.'



Hauntological art (i.e. art that permits a hauntological reading, art that has hauntological aesthetic effects) can be thought of as having two stages, or layers. The first layer seems to present something that’s in some way idealised – this is often but not always an image involving the past.

The second, ‘hauntological’ layer problematises, compromises and obfuscates the first layer, undermining or damaging it in some way and introducing irony into the work, and represents the opinionated viewpoint of the present.

http://rougesfoam.blogspot.co.uk/2009/10/hauntology-past-inside-present.html

My interpretation on the idea of Hauntology is that culture has almost come to a stand still, everything seemingly new in modern day culture has in fact elements of the past which 'haunt' it. This is down to the avalibility of information and our now completely recorded past, which is accessible for anyone with internet access through youtube, blog archives ect. This idea can be seen through recent emerging internet music genres such as vapourware and the visual style which coincides with it, using early 90s computer graphics and sampling 80s/90s infomercials and default plug-in sounds - originally in an ironic way - has evolved into a growing community with artists gaining mainstream media attention. One of the things that has stood out to me so far in my research was Mark Fisher's thought experiment: 'play a jungle record from 1993 to someone in 1989 and it would have sounded like something so new that it challenged them to rethink what music was, or could be.' Jungle music could not have been compared to anything before it even if you went back only a few years to 1989 whereas in 2015 you would struggle to show anyone a piece of current music that would surprise them or evoke such a reaction.     

Music/Visual Examples

Burial


Demdike Stare




Ghost Box

Record label commonly associated with Hãüñtōłøgÿ. Set up by Julian House and Jim Jupp, they use Hauntology to create alternative realities within their music videos by applying elements of the past to  and sign artists that use hauntological aspects in their music.





Rezzett


DJ Sonikku





Hurfyd (youtube channel) 

Channel that uploads new house/techno tracks and combines them with videos found on the internet to create a new experience. There is no context or reasoning behind choosing the videos and they vary in visual style and time period they are sourced from, however when viewed as a set (as done on the youtube channel) it is clear that they can all be put under the same category. 





David Dean Burkheart







Bernard Stiegler on Jacques Derrida, Hauntology, and "Ghost Dance"

http://www.nightoftheworld.com/writingfiles/hauntprimer.html


Scarfolk

Scarfolk, which is forever locked in the 1970s, is a satire not only of that decade but also of contemporary events. It touches on themes of totalitarianism, suburban life, occultism & religion, school & childhood, as well as social attitudes such as racism and sexism, and it frequently blurs the lines between fact and fiction, horror and comedy.




Scarfolk was initially presented as a fake blog which purportedly releases artefacts from the town council's archive. Artefacts include public information literature, out-of-print books, record and cassette sleeves, advertisements, television programme screenshots, household products, and audio and video, many of which suggest brands and imagery recognisable from the period. Additionally, artefacts are usually accompanied by short fictional vignettes which are also presented as factual and introduce residents of Scarfolk.

In a way this satirical commentary Scarfolk are using resembles what varpourwave has done just drawing from a different decade (late 90s) which could imply that the genre originally took an ironic approach, finding humour and fascination with the early rudimentary digital graphics that were around at that time. 

Thursday, 29 October 2015

Relationship between Music and Graphic Design

ELECTRONIC MUSIC DESIGN

The professional fields of design and music have crossed paths for years. Each constantly fueling the other through visual, audible and emotional expression.

Design weaves itself into music through a number of different mediums: packaging, websites, posters, typography, logos, videos, fashion, and more. Entire visual brands are built around musicians in order for the artist to appeal to the correct demographic. Some musicians even require designers to elevate their aesthetic taste level.

Designers need musicians for an entirely different purpose. Not only is the music industry a promotion machine with dozens of print and interactive collateral; it's also heavily influenced by the ‘image’ the label or artist wishes to promote.

http://idsgn.org/posts/design-music/

One of the great attractions of graphic design is how it can bring you into contact with so many other fields of practice, areas of expertise and interesting subjects. As it is a staple ingredient in most forms of visual communication – whether for global superpower government, corporate multinational, campaigning NGO, art gallery, orchestra or travelling salesperson – it’s not unusual for studios of only four or five designers to be wrestling with at least twenty different subjects spread across half as many projects at any one time. Art, architecture, film, theatre, music, history, science, politics and literature, are just some of the subjects a culturally orientated design practice might be immersed in for clients such as museums, galleries and publishers. While in the corporate sector, designers become familiar with business practice in fields such as banking, insurance, pharmaceuticals, manufacturing, retail, the automotive industry, sport and government – to name but a few.

http://www.eyemagazine.com/feature/article/the-steamroller-of-branding-text-in-full

WHY PEOPLE FOLLOW MUSICIANS BRANDS

how different designers are from regular people. Designers tend to overvalue differentiation and originality. We are taught this in design school. The best solutions are created ex nihilo, break new ground, resemble nothing else in the world. Everyone wants to stand out, or else what's the point? But this isn't true. Most people don't want to stand out. They want to fit in. More precisely, they want to fit in with the people they like, or want to be like.

http://designobserver.com/feature/graphic-design-criticism-as-a-spectator-sport/37607

"In a rapidly changing music industry bands and musicians find they can no longer just commodify their musical recordings. They also earn an income by connecting their image, meanings, values and performances to corporate brand building activities." - Nicholas Carah

http://www.tandfonline.com/doi/abs/10.1076/digc.13.4.193.8672

NEW MEDIA/INTERNET EFFECT ON YOUTH CULTURE/MUSIC

To study the internet as a culture means to regard it as a social space in its own right, exploring the forms of consumption and content production, and the patterns of online communication and social interaction, expression, and identity formation that are produced within this digital social space, as well as how they are sustained by the resources available within the online setting.

Youth have an opportunity to express online their “real” or inner selves, using the relative anonymity of the internet to be the person they want to be and experimenting with their identity and self.

The internet is often used to express unexplored aspects of the self and to create a virtual persona.

An alternative view is to see the internet as a cultural artifact, an object immersed in a social context, considering how the technology is incorporated in the everyday life of individuals and how it is used as a means of communication, expression, and content production within an offline social world.

http://www.iasc-culture.org/THR/archives/YouthCulture/Mesch.pdf

USER GENERATED CONTENT REDUCES THE NEED FOR GRAPHIC DESIGN

How internet has enabled design trends to reach critical mass in a very short space of time.

After Subculture: Critical Studies in Contemporary Youth Culture

Digital Diversions: Youth Culture in the Age of Multimedia

Tuesday, 13 October 2015

Bibliography (CoP3)

http://www.sagmeisterwalsh.com/answers/category/designing-for-music/

Books 

Thornton, S. (1996) Club Cultures. Hanover: University Press of New England.

Muggleton, D and Rupert, W. (2003) The Post-Subcultures Reader. Oxford: Berg.

Bennett, A and Hodkinson, P. (2012) Ageing And Youth Culture. London: Berg.


Armstrong, H. (2009) Graphic Design Theory. New York: Princeton Architectural Press.

VanderLans, R. (2003) If We're Standing On The Shoulders Of Giants, What Are We Reaching For? Sacramento CA: Emigre.

Shonkwiler, A, and La Berge, L. C. (2014) Reading Capitalist Realism. Iowa City: University of Iowa Press.

Jameson, F. (1991) Postmodernism, Or, The Cultural Logic Of Late Capitalism. Durham: Duke University Press.

Derrida, J. Bernd M. and Stephen Cullenberg. (2006). Specters Of Marx. New York: Routledge.

Guffey, E. (2006) Retro: The Culture of Revival. London: Reaktion Books.

Reynolds, S. (2011). Retromania. London: Faber & Faber.

Fitzgerald, K. (2010). Volume. New York: Princeton Architectural Press.

Barnard, M. (2005). Graphic design as communication. London: Routledge, Taylor & Francis Group.

Hebdige, D. (2002). Subculture: The Meaning of Style. London: Routledge.

Carah, N. (2010). Pop brands. New York: Peter Lang.

Sefton-Green, J. (1998). Digital diversions. London: UCL Press.

Bennett, A. and Kahn-Harris, K. (2004). After subculture. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan.

Poschardt, U. (1998). DJ-Culture. London: Quartet Books.

Reynolds, S. (1997). Rave Culture: Living Dream or Living Death? In Steve Redhead et al. (eds), The Clubcultures Reader. Oxford: Blackwell.

Shaughnessy, A. (2008) Cover Art by: New Music Graphics. London: Lawrence King Publishing.

Haslam, D. (1997). DJ Culture. In Steve Redhead et al. (eds), The Clubcultures Reader. Oxford: Blackwell.

Fitzgerald, K. (2010). Volume. New York: Princeton Architectural Press.

McLuhan, M. (1962). The Gutenberg Galaxy. Toronto: University of Toronto Press.

Levinson, P. (2001). Digital McLuhan: A Guide to the Information Millennium. London: Routledge.

Fisher, M. (2009). Capitalist Realism. Winchester, UK: Zero Books.

Websites

Alwakeel, R. (2010). The Aesthetics Of Protest In UK Rave. Dancecult: Journal of Electronic Dance Music Culture [online] Available at: https://dj.dancecult.net/index.php/dancecult/article/view/287/26428 [Accessed 27 Dec 2015].


Zeiner-Henriksen, H. (2014). Old Instruments, New Agendas: The Chemical Brothers and the ARP 2600. Dancecult: Journal of Electronic Dance Music Culture. [online] Available at: https://dj.dancecult.net/index.php/dancecult/article/view/449/455 [Accessed 28 Nov 2015].

Harper, A. (2013). Rouge's Foam: some chillwave differences. [online] Rougesfoam.blogspot.co.uk. Available at: http://rougesfoam.blogspot.co.uk/2013/08/some-chillwave-differences.html [Accessed 28 Oct. 2015].

Petridis, A. (2009). The Bellbury Poly: From a Distant Star, Various Artists: Ritual and Education. [online] Available at: http://www.theguardian.com/music/2009/jan/30/ghost-box-bellbury-poly [Accessed 24 Nov 2015].

Harper, A. (2012). Vaporwave and the pop-art of the virtual plaza. [online] Available at: http://www.dummymag.com/features/adam-harper-vaporwave [Accessed 10 Nov 2015].

Hotline Recordings. (2015). Borai - Anybody From London.  [online] Available at: https://www.youtube.com/watch?v=ZShoKpzILBE [Accessed 18 Dec. 2015].    

Laity, P. (2014). Pelican books take flight again. [online] Available at: http://www.theguardian.com/books/2014/apr/25/pelican-books-take-flight-relaunch [Accessed 15 Dec 2015]

Fisher, M. (2013). An Extract From Mark Fisher's Ghosts Of My Life. [online] Available at: http://thequietus.com/articles/13004-mark-fisher-ghosts-of-my-life-extract) [Accessed 2 Nov 2015]

Squarepusher. (2012). Squarepusher - Dark Steering. [online] Available at: https://www.youtube.com/watch?v=XvLAKrVbCBM#t=56 [Accessed 4 Jan 2016]

Taner, X. (2010). Hauntology: A Primer - The Absent Present Resonates[online] Available at: http://www.nightoftheworld.com/writingfiles/hauntprimer.html [Accessed 23 Nov. 2015].


BBC News. (2015). Economy Tracker: Unemployment. [online] Available at: http://www.bbc.co.uk/news/10604117 [Accessed 2 Jan 2016] 


Pons, S. (2014). What is the future of electronic music’s visual design? [online] Available at: https://medium.com/@shinjipons/what-is-the-future-of-electronic-musics-visual-design-5594ba3cc4a7#.p52owuzff [Accessed 6 Jan 2016]

BLANK BOT. (2012). Blank Banshee - B:/ Start Up. [online] Available at: https://www.youtube.com/watch?v=meP-GLKPekk [Accessed 15 Nov 2015]